I help institutions and subject matter experts navigate today’s chaotic information ecosystem — where trust structures are shifting and meaningful expertise is harder to surface.
For 15 years, I’ve worked in tech and public policy across trust & safety and information equity. In 2019, I founded Meta’s global information ecosystem program, helping hundreds of government, UN, academic, and nonprofit organizations create and run information campaigns in 180 countries. Together, we reached more than two billion people across Facebook, Instagram, and WhatsApp with authoritative public health, elections, and crisis response information.
Today, I’m applying my experience to advocate for earned expertise online.
My work centers on a simple belief: people still want trustworthy information, but now evaluate credibility in new ways.
Just as business and media are already shifting toward decentralized communication models, primary sources of knowledge need new infrastructure, skills, and norms to participate effectively in the spaces where people seek, access, and share information.
My mission is to make this possible through practical support, training, insight, and community — tailored for public service organizations and the experts within them.
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📌 Learn my story in Hard Reset
:li-in-bug: Connect with me on LinkedIn
:substack: Get insights on Substack
:tiktok_icon_black_circle: Follow me on TikTok
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⚕️Global COVID-19 campaigns with WHO, governments, and NGOs
📈 21%+ improvement in seniors’ ability to identify potential misinformation
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I’ve supported the development and distribution of public information programs and campaigns for government, UN, academic, and nonprofit organizations around the world.*
These efforts have covered public health, science and research, elections, safety and wellness, crisis response, conflict, and more.
*Select organizations whose public information efforts my work has supported. Inclusion does not imply endorsement or formal affiliation.